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Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.

Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.

We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.

Until, of course, things go offline or most often to platforms like Whats App or Instagram.

Truly Madly, for instance, claims that 40% of its users come from outside the top 10 cities.

This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.

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