Embrace dating

But because dating is still widely seen as a social taboo in India, "it is very difficult to get girls in India to start using a dating app," said Sachin Bhatia, co-founder of India's Truly Madly.

Success also requires navigating extra security concerns, developers said.

In this June 11, 2015 photo, Indian girls take a selfie at a party hosted by "Truly Madly," one of India's online dating apps, in Gurgaon, India.

In this June 11, 2015 photo, an Indian girl checks her mobile phone at a party hosted by "Truly Madly," one of India's online dating apps in Gurgaon, India.

Hundreds of thousands of young Indians are nervously exploring online dating apps, breaking with India's centuries-old traditions governing marriage and social conduct.

Mendiratta is one of hundreds of thousands of young Indians nervously exploring online dating apps - and breaking with India's centuries-old traditions governing marriage and social conduct.

(AP Photo/Tsering Topgyal) "We realized verification, security and privacy are very important" to women, Bhatia said. They like to join an app where they can be sure that you will not have married men, stalkers or folks like that." His company includes special features to reassure women the company has their best interests in mind.

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