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In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.

Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.

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These days, about one in five newlyweds met online. If you’re thinking about trying it out, I say go for it! I want to see different angles, I want to see close-ups and wide pics, and I want to see the car enjoying its active hobbies or out having fun with other cars at cool places—dang, I think the metaphor is breaking down . (Note: I broke this rule, but my picture was me and my grandma . Not only do these clichéd profiles all blend together, but I also begin to question their veracity.

Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.

Keep your product’s major flaws out of the commercial.

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.

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