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), the venue (the Umaid Bhawan Palace in Jodhpur, India), and her makeup (a warm eyeshadow coupled with a subtle yet effective red stain), have captivated the internet, as has wild, totally unfounded speculation about the veracity of their relationship, culminating in a (now-deleted) post by the Cut. ), it is understandable why so many people are talking about it.Over the past few months, there’s been much buzz about the stars’ brief courtship, as well as their age difference: Chopra is 36, while Jonas is 26. Here’s what you need to know about the couple, why so many people are talking about them, and why we should all calm down and revel in the nuptials of two celebrities with an exceptionally adept knowledge of the marketing landscape.(They reportedly texted for a few months before meeting in person, which will sound familiar to anyone who’s met their significant other on Tinder.) Plus, as Prachi Gupta of Jezebel notes, short engagements are fairly standard in Indian culture, making the length of Chopra and Jonas’s courtship not particularly noteworthy.In any case, Chopra and Jonas denied reports that they were dating for a few months, even after they attended the Met Gala together in 2017.This has given rise to speculation that Chopra and Jonas were using their wedding as a self-branding or financial opportunity, as well as rumors that their romance was staged for publicity reasons.It is true that in the months leading up to their engagement, Chopra and Jonas seemingly went out of their way to showcase a few select brands on social media. First, it was came and put a stamp on it that it has to be Tiffany! In November, Chopra also gave an exclusive interview to People documenting the items on her Amazon-sponsored registry, including a dog bed and Jonathan Adler throw pillows.

When most A-list celebrities start dating, they tend to avoid publicly broadcasting their relationship milestones if they can help it, citing a desire for privacy (see: Mandy Moore and Taylor Goldsmith, who kept their relationship a secret before posting their wedding photos on Instagram; or Justin Bieber and Hailey Baldwin, who quietly tied the knot after a few months of slowly morphing into a singular, sentient pair of sweatpants).Chopra’s star-studded bridal shower, for instance, was held at the Blue Box Cafe, an eatery at Tiffany, where Jonas picked out the ring; at the shower, Chopra wore

When most A-list celebrities start dating, they tend to avoid publicly broadcasting their relationship milestones if they can help it, citing a desire for privacy (see: Mandy Moore and Taylor Goldsmith, who kept their relationship a secret before posting their wedding photos on Instagram; or Justin Bieber and Hailey Baldwin, who quietly tied the knot after a few months of slowly morphing into a singular, sentient pair of sweatpants).

Chopra’s star-studded bridal shower, for instance, was held at the Blue Box Cafe, an eatery at Tiffany, where Jonas picked out the ring; at the shower, Chopra wore $1 million worth of Tiffany jewels, according to People, which covered the affair. “Amazon makes sense for a registry because there are such incredible things you can find under one roof,” she told People.

“These are the kinds of things I want when I build a home.” While Chopra got some flak for this, she’s far from the only celebrity to enlist brands to help commemorate a milestone: Khloe Kardashian, for instance, famously got Amazon to help sponsor her baby shower.

Others will offer their services for free in exchange for some form of promotion.

While Ely says this is more common among the low- to mid-tier celebrity level (“we’re seeing a lot of reality stars, a lot of micro-influencers”), that doesn’t mean that brands won’t try to reach out to bigger stars like Chopra to offer free services in exchange for a shoutout on Instagram or in Peoplemagazine.

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When most A-list celebrities start dating, they tend to avoid publicly broadcasting their relationship milestones if they can help it, citing a desire for privacy (see: Mandy Moore and Taylor Goldsmith, who kept their relationship a secret before posting their wedding photos on Instagram; or Justin Bieber and Hailey Baldwin, who quietly tied the knot after a few months of slowly morphing into a singular, sentient pair of sweatpants).Chopra’s star-studded bridal shower, for instance, was held at the Blue Box Cafe, an eatery at Tiffany, where Jonas picked out the ring; at the shower, Chopra wore $1 million worth of Tiffany jewels, according to People, which covered the affair. “Amazon makes sense for a registry because there are such incredible things you can find under one roof,” she told People.“These are the kinds of things I want when I build a home.” While Chopra got some flak for this, she’s far from the only celebrity to enlist brands to help commemorate a milestone: Khloe Kardashian, for instance, famously got Amazon to help sponsor her baby shower.Others will offer their services for free in exchange for some form of promotion.While Ely says this is more common among the low- to mid-tier celebrity level (“we’re seeing a lot of reality stars, a lot of micro-influencers”), that doesn’t mean that brands won’t try to reach out to bigger stars like Chopra to offer free services in exchange for a shoutout on Instagram or in Peoplemagazine.

million worth of Tiffany jewels, according to People, which covered the affair. “Amazon makes sense for a registry because there are such incredible things you can find under one roof,” she told People.“These are the kinds of things I want when I build a home.” While Chopra got some flak for this, she’s far from the only celebrity to enlist brands to help commemorate a milestone: Khloe Kardashian, for instance, famously got Amazon to help sponsor her baby shower.Others will offer their services for free in exchange for some form of promotion.While Ely says this is more common among the low- to mid-tier celebrity level (“we’re seeing a lot of reality stars, a lot of micro-influencers”), that doesn’t mean that brands won’t try to reach out to bigger stars like Chopra to offer free services in exchange for a shoutout on Instagram or in Peoplemagazine.

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